you have 3 sec to grab someones attention - game on!

You heard that right chick - once again our digital age is a fast moving environment and you only have 3 seconds to make a first impression and grab someone's attention. This serves to be well…
rather tricky (more like a game) when you are trying to connect with your dream companies. 

Imagine a high level #girlboss who gets on average 1,200 emails. Do you think your
email that says “Hi my name is…” and “thank you for your consideration.. my resume
is attached” is going to grab her attention?! NO! You got that right - my clients
time and again ask me to help draft their emails because they know it is a game of Capture
The Attention. This is why I have included The Email Queen as a group workshop that
I teach. Here you will learn the in’s and out’s of writing an email that well… is killer! 
By the end of the workshop you will have drafted out three outreach emails to
your dream contacts and formulated a networking outreach plan. 
Connect with me if you are interested in learning more. 

In the meantime… here are some quick tips. 


The SUBJECT LINE 
Make it short, sweet, compelling. There is no one size fits all. Put yourself in the
shoes of the reader - is this something you would want to open? One of my clients
recently went to a glam Fashionista Conference where she connected with key players
like Bobbi Brown (go girl!) - upon return she emailed the conference speakers with subject
lines like. ***How You inspired me at the Fashionista Conference*** another one of my
clients wanted to work for a social PR agency is Texas her email subject lines read ***How
I can help you streamline your social engagement” Get it? make it something
attention grabbing. 



Include the resume? 
My thoughts are… there is no harm! But…before you include... it better be
a stylized personal brand focused resume. No boring size 12 font, Times New
Roman stuff… you are a glam girl - make it show! Always.. Always… (did I say ALWAYS?)
make sure it is saved as a PDF. Include the attachment right below your signature. 



QUIT the “To whom this may concern” 
Take the time and do the research. Simple as that. No one wants to read a generic
email and EVERYONE wants to feel special. Do a LinkedIN,
Facebook stalk...whatever you have to do to. 



Make your SPECIAL factor clear & 
explain how it will help them
You heard that right sister. Your special factor (what you can do better than anyone else)
needs to be clear. This is part of what I work on with my clients - it's a HUGE part of your
personal brand. You must make your special skill clear in the email while explaining quickly
to the company how you can help them. Give them a few quick ideas like “In the next three
lines I will breakdown a few ideas of how we can grow your event planning business.”
Now WHO would not want to read more of that email?! 
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