With her blunt bob cut and her oversized black sunglasses, Anna Wintour continues to influence the fashion industry year after year. In 1988, Wintour became the Editor-In-Chief at Vogue and still holds that title today, as well as the creative director for Condé Nast, Vogue’s publisher.
Having loved fashion her whole life, her father decided she would work in the industry and set her up on her first job at Biba when she was just fifteen. Before US Vogue, Wintour worked her way up the fashion ladder at places like Harper’s Bazaar and British Vogue, which she had transformed as an editor.
She received the nickname “Nuclear Wintour” when she obtained power at the magazine that no one ever had before. The goal of the revamp was to step away from the traditional Vogue ways and begin to follow the American magazine’s way of doing things.
Ten months later, she became editor at U.S. Vogue. The previous editor had brought the magazine in more of a lifestyle direction and Wintour flipped that as soon as she took over.
Major changes were made to staffing, as well as the style and photographs. Her first cover was nothing Vogue had done before and exemplified the changes she would make to the magazine.
Wintour decided to step away from the traditional fashion headshot. It was a zoomed out photo that showed much more of the model’s body than ever before. Wintour chose to use a lesser known model, whose $50 jeans and $10,000 jacket shocked many.
People were fascinated by the mixture of high end and affordable clothing. All of the new changes seemed to resonate with readers; they felt these covers were much more relatable because of the new sense of simplicity.
Vogue was struggling to establish a prominence before Wintour’s leadership. She was ultimately able to re-establish the magazine’s focus on fashion, as well as expand on new topics away from fashion. All these changes helped make Vogue one of the most well-known fashion magazines in the world.
Anna Wintour is a strong example of an inspirational leader because of her ability to take control and make major impact on a brand.
She took a struggling magazine and made it soar by finding a way to connect with the readers on a more personal level.
None of these changes would be possible without Wintour’s determination and notoriously icy personality. Some say her tough exterior has allowed her to make major changes without interference from others because many are too scared to stand up to her, but she also allowed others to learn what it takes to be successful.
Regardless of what others think of her, Anna Wintour will be remembered as one of the people who changed the fashion industry for many years to come. And that is why we have chosen her as your Inspiration Leader.
Written By: Hannah Harger
Brand Girls Client + BG Blog Intern