"Empowered Women, Empower Women"
This quote is one of our absolute favorites. It is with great honor and giddy excitement that
we introduce our latest #GirlBoss feature. Our stylish gal pal - Bri Connley is a college
girlfriend who has gone onto open her own "chic little boutique" No. 14 in Pittsburgh. Her attention
to styling is beyond your wildest dreams and has been picked up frequently in the press. Bri
has been helping us style photos for our website re-launch. Bri - you make our hearts flutter!
Q How did No. 14 Come to be?
A I have wanted to open my very own store ever since my High School days. During those years I worked at Nordstrom and loved creating experiences through visual displays. I studied Strategic Communications in school to learn as much as I could about marketing and branding. In Feb 2014 my beautiful parents helped me and invested in a rather run down bar named Partners in Lawrenceville (booming part of Pittsburgh.) We quickly gutted the building down to the absolute bones and foundations to create our dream retail space. I owe my parents everything because the design aesthetic is a huge factor that draws shoppers to our space.
Q What was your dream job when you were a little girl?
A Oh gosh, I don't even know! I think it changed weekly. But two that ring a bell are a teacher or a veterinarian.
Q Tell us a funny story about starting No. 14
A When we were renovating the building, we had to go through 3 floors and 4 walls to get to the originals. We were ADAMANT about having exposed brick (even asked our contractor to come check the foundation before my parents put in their official offer on the building). The layer closest to the brick was a plaster in an awful muted brown, green color. Every time we brought someone to see the space they would remark … “and that still needs to come off the walls right?!” And we were like “Nope! Trust us, it will end up pretty!” And it did! I love this story because we trusted our gut and believed in our vision.
Q What is your everyday routine?
A My everyday looks a little something like this… I wake up early and make a myself breakfast and a latte to take it upstairs to my home office. I answer emails, and look at deliveries that will be coming throughout the week. No. 14 opens at 11, so I usually go in around 9:30 or 10. I love going in before open to make sure everything is handled by the time clients walk through the door. I fix the floor and make sure the displays are looking nice. I feel most creative in the morning when I’m alone in the space and can focus. Then.. opening time! I spend most of my days adding in inventory, sorting shipping, re-stocking the floor, connect with fab customers and my favorite part… styling! I style the space, style the instagram and help style our clients. Closing time around 6 - I go home and cook dinner or meet my fiance Eric out for a bite to eat. There are so many fab places to eat! Then… I unwind with some tea and electronic buying. It is a lot longer process rather than just clicking “order.” I love looking at look-books, selecting color ways and thinking about how our customers will react to a certain piece. Ideally for my perfect evening I would be in bed by 10:30 pm. Tah dah - what a day!
Q Any advice for girls trying to find themselves?
A 1.Trust your instincts: If you know you're good at something, it's time to run with it. Continue to practice your specialty until you're confident in it and believe that what you're doing matters.
2. Find your tribe & love them hard - support is everything. If you’re surrounded by people bringing you down, it’s time to find a new tribe. My friends and family have been on board with this since day one. I think it would've been awfully easy for my parents to look at me like I was insane when I told them I wanted to open this business. Basically like: "yeah okay honey, you want to turn a shopping problem into a career. (Eye roll)" But… they didn’t. They loved me hard and supported my dreams every single day.