Victoria Burns, an upcoming senior at High Point University takes on strategic communications while interning at an advertising agency only a few short miles from her school.
Located in Winston Salem, Burn’s travels to MullenLowe where she works in the public relations department.
While you may - or may not have heard of MullenLowe, im sure you have heard of Ulta, Hanes, JetBlue, or CSX? These are only a few go the big name clients that this challenger advertising company works with.
“We create content and visual advertisements that make our audience feel and think differently. We are innovative and we are bold. We call ourself a different kind of beast in the Ad world.” Says Burn's.
Within this position she continues public outreach for the Hanes brands - this includes pitching to editors, launching campaigns, influencing media outreach and researching new market trends!
“I have been working closely with the Hanes brands' L'eggs, Maidenform and Playtex Nursing Bras. I pitch editors who work at Glamour, Refinery29, Bustle, Teen Vogue, ELLE, Marie Claire, etc. I do a lot of research and media outreach to find media outlets and influencers who will work with our brand creating amazing content and visuals for campaigns launching in the Fall.” Burn's mentions.
Within the day-to-day hustle, Burn's lights up the meeting room during her group brainstorming sessions within the creative development process - not to mention her ability to influence clients!
Written By: Epiphany Priebe
Brand Girls Client + BG Blog Intern