In 2015 our CEO, Rachael Bozsik decided to choose faith over fear as she quit her day job and started BG. She is forever grateful to her "confidence boosting committee" for cheering her on every step of the way. We are jumping for joy that she has been featured in @Glamour magazine as a next generation change-maker + thought leader. One of her biggest pieces of advice that she shares with our clients... make a conscious decision to not listen to the tiny mad ideas in your head because guess what?!....you can, you can, you can, YOU SO CAN!
We believe in girl power. We believe in raising you up. We believe in the power of The Brand Girls community.
Wow, what a year! This year, we coached hundreds of girls at 39 universities and are doing our part to close the #ConfidenceGap for the next generation of women. It is our mission to shift the way girls think about themselves and their professional potential.
We are excited to share a topic that we think will resonate with many of you.... We are going to focus on how to celebrate and share your accomplishments WITHOUT feeling like you are bragging. We coach many clients and while working together they are able to achieve a new found sense of self and confidence. Our girls have extremely transformative experiences and in many cases... that dream job is achieved, the CEO became their mentor, they uncover their core passion etc.
When these moments happen - The Brand Girls Team (and their awesome mom) get the excited email + call...both parties jump for joy! However, in many cases... that moment passes all too quickly and is only shared with her inner circle. Many girls feel that if they share their accomplishments with their network it will come off as "bragging." We STRONGLY disagree your accomplishments need to be recognized, rewarded and reflected upon. There needs to be a celebration or you run the fatal risk of burning out.
Picture 5 years in the future that every mini success you brush under the table - you will feel exhausted, overwhelmed and under-appreciated.
We believe in taking a moment to treat yourself and take a look back at how far you have come. We believe in owning what you have accomplished. Take the time to… consciously decide how you will celebrate that success - decide if you want to go out to dinner with a loved one, take a hot bubble bath, purchase yourself some flowers etc.
If you want to share your accomplishments with your network or on your Facebook etc. DO SO! You will serve as an inspiration to many. Quit using phrases of self-doubt in your status like "I can't believe they actually hired me for an internship at ABC" OR "Here is a picture of me on the job...looking awkward as usual!" That kind of post is a self dig! You are only giving yourself half credit - it is obvious... you are excited about the opportunity but fearful on how your network will react so you throw in a little self-doubt to not come off as bragging. In this case... you are NOT standing in your full power. Be aware of these moments and make a conscious effort to edit.
It is so important to always treat yourself with self-love and honor how far you have come. Your future self will thank you.
Brenna will always hold a special place in our heart. She was one of our first Brand Girls and we have loved every minute working with her. We are jumping with joy to share that Brenna has
accepted a position with AGEN-C in LA. Holla at it sista! She has been
working with clients like Elle Magazine and Vanity Fair.
Brenna came to us knowing a few things: that she loved working in a stylish space,
adored LA and wanted to participate in some aspect of lifestyle marketing. Through
guided discussions and activities - Brenna had a major “a-ha” moment.
Together we discovered that her core and true passion was to create upscale,
stylish and memorable experiences for consumers through experiential marketing.
Then… the hunt for the perfect company was on - we taught Brenna how to network
with contacts at these companies through brilliant informational interviews.
In addition, Brenna has created a side business where she helps stylish girls
like herself to create fashionable blogs, resumes and logos. She offers special
discounts to the fantastic girls of our community. Brenna - we couldn’t
be more proud and have loved watching you bloom.
Our client Danni has an undeniable allure. Her smile and positivity is bright and electric - she
is a strong brainstormer and always adds a creative touch to her work. We are beaming to share
Danni has been spending her summer working directly with American Eagle HQ.
American Eagle is the perfect fit for Danni. They have a youthful, sunny and upbeat spin
to their product and brand. Danni has been spending her days collaborating with team members,
offering input on upcoming campaigns and assisting in overseeing brand strategies. We loved working
with Danni teaching her how to use her personality to sell herself as an ideal candidate. We intensively
worked on personal pitching and networking strategies which landed her in her new position.
Way to go Danni!
"Empowered Women, Empower Women"
Ladies - it is with great pleasure that we introduce our latest #girlboss
feature: the ever so fabulous blogger Hitha from... Hitha On the Go
Hitha is an entrepreneur by nature and has created a brilliant online
space where travelers seek out inspiration and packing hacks.
Our CEO connected with her at the United State of Women conference in DC.
Both women are part of Ivanka Trump's community of #womenwhowork and have
both been featured on her site. Click HERE to read Hitha's informative article.
Q Tell us a funny story about starting Hitha on the Go
A I started Hitha On The Go in 2009, while I was running operations at a pharmaceutical company. I never mentioned my blog at work, and I rarely talked about my job on the blog. One day, at a breakfast meeting with one of our board members, my boss drops my blog in casual conversation (never having mentioned it to me before). Thankfully, he was very complimentary of the site and the fact that his daughters were fans, but it was a “what the XX ” moment that I still chuckle about today.
Q You have received some really amazing press! What advice to have to young bloggers on press collaborations?
A Don’t say yes to everything. It can be really exciting when you get your first cold e-mail asking to collaborate or be featured. Create a quick checklist to make sure the opportunity is right for you, both now and in the future. I’d suggest asking yourself the following:
1. Is this a product type I typically feature?
2. Do I like it?
3. Would I feature this product or service for free?
The same goes for press opportunities. Taking the time to thoughtfully answer questions and potentially be photographed needs to be worth it. Will the feature bring you more followers on a social network, more subscribers to a newsletter, new readers? How will you capture these new prospects and convert them to loyal members of your tribe? Make sure the time you’ll spend filling out the questions will help you get closer to your goals before immediately saying ‘yes!’
Q What advice to you have for a young blogger trying to create a strong digital footprint?
A Treat your blog like a business, day 1. Write a 1 page business plan. Create an editorial calendar that you can maintain from the outset, and have 6 weeks of content created before publishing your first post. Bootstrap wherever you can (like setting your site up on Squarespace versus a costly custom design). Teach yourself some very basic design and coding skills (YouTube and Codeacademy are great for this).
The best advice, however, is the least exciting. Be consistent and authentic. Commit to a posting schedule that you can stick with, and play around on different social media platforms to see which you enjoy the most and what you have the best engagement in.
Q What is one of the easiest ways for a young blogger to start generating a paycheck from her blog?
A Trying to monetize your site too early is the biggest mistake you can make as a new blogger. While you may be tempted to take the first sponsored opportunity or join the first ad network that approaches you, you should make sure it’s the right fit for you and your readers. Brands and partners want access to a community when partnering with bloggers and influencers. Take the time to build yours - reply to every blog comment, answer every question on social media, and get to know your readers. Why do they read your blog? Why do they follow you on social media? Do they trust you? You should also study your numbers - site analytics, affiliate metrics. Connect the dots between your audience and your numbers - do specific items you share on Instagram convert to item sales? Are people coming to your site for a specific series or content type?When you can connect your community to specific numbers (for me, I have a 6% sales conversion rate on luggage, travel products, and books), you’re able to demonstrate an immediate value to brands.
Q What are some "must haves" in a girls bag for an interview?
A I think a medium sized satchel, with both a top handle and shoulder strap, is the best bag for an interview. You can carry it a myriad of ways, it forces you to edit your items to just the essentials, and it always looks polished. Inside, I’d keep a hand lotion, small lint roller, mints, your resume in a folder, and a notebook and pen, with several questions already jotted down to ask in the interview. I always keep a travel-sized Tata Harper Aromatic Stress Treatment in my bag - the scent helps calm those pre-interview jitters.
Q What is a piece of advice you have for college girls trying to find themselves?
A It’s not about finding yourself, but growing into yourself. Every time I feel like I have it figured out, life throws me a curveball and forces me to adapt and evolve. I used to hate it, but now relish the chance to keep growing into the woman that I am, and that I want to be. Enjoy the journey - it’s kind of the best part.
Rose-gold paper clips, champagne colored font, fluffy white peonies - these are a few of our favorite things.
We are giddy with excitement to share with you, our loves and inspirations our new brand marketing material.
We partnered with the stylish graphic design free-lancer Hannah Grau to add a chic visual appeal to our
content. It is absolutely crucial when developing your own marketing material (resume, cover-letter,
business cards) that you keep your brand consistent on every single touch point.
Bright Florals, Rattan Wedges and Shift Dresses. Our client Abigails internship is a true tale of pink.
We are beaming to share that she will be interning on the Marketing Team
with In the Pink the Lilly Pulitzer signature brick and mortars of Cape Cod, Boston,
The Hamptons, Marthas Vineyard etc.
Abigial has a desire to create unique brand experiences for consumers. She will be working
directly with the Lilly Pulitzer marketing coordinator to create innovative social media campaigns,
assist in photo-shoot styling and organizing city-wide sales. We are so proud of her
accomplishments to date and can not wait to see what the summer has in store for her. We
thoroughly enjoyed helping Abigail hone in on her special factor and teaching her to pitch it
to networking contacts.
Daily Tasks Include: directing CMA stars, video production, filming, editing reels... the list goes on!
We are so proud to share that our talented #BrandGirls client Kailee will be interning
this summer with Average Joes Media in Nashville. The group is known for creating
music videos for country music sensations.
Kailee has a love for all things film. She is a strategic planner and has the ability
to create unique content from the planning stages to production. We are very proud of her accomplishments and love the testimonial video she created for The Brand Girls - check
out her stunning work HERE
Kudos to you! Congrats on being a total #girlboss and securing your dream job + internship.
However, the work does not end here - it is crucial for you to make a fabulous impression
to the team to be considered for letter of references, employment opportunities, raises etc.
We gathered a few tips to put your best foot (or glam high heel) in that the door...
[Research Your Questions] - Take a deep breath. Know that no one expects you to be an expert publicist or event planner the second you walk into their door. If you have a question, ask. However, before you ask question make sure you have done a bit or research - instead of coming to them saying “how do I put together a social-media plan” say… “I have done some research on how to develop a social media plan and have a few questions on the organization of it….” See the difference?
[Be Solution Driven] - When I am hiring I look for girls that run towards the fire to put it out rather than running away. Even if their solution is not always the correct one. Rather than coming to your boss saying “How should I answer this client?” say… “I was going to answer the client in this fashion….just want to confirm that is correct.”
[Network, Network, Network!] - not only is the office a wonderful way to network - use the opportunities for company outings, client product launches etc. as a chance to connect with individuals who align with your brand. Introduce yourself as the intern and mention that you are so excited to learn about (well, whatever it is you want to learn more about!) not only will you make a fabulous impression but you will get others to start talking about how their career relates - who knows, you may meet your next mentor!
[Brainstorm A Goal List] - Internships are an incredible opportunity to explore your passions in a more focused format. Prior to your first day take 30 minutes to sit down and brainstorm a list of things you want to work on. Perhaps you want to learn how to write a press release, pitch a magazine, design a logo etc. add this to your goal list and ask a team member if you can shadow them when they work on that particular project.